Client’s goal

Increase brand awareness and drive consumer interest by securing Etalon’s presence in top-tier consumer media.

Our approach

We focused on securing product reviews in tier-1 lifestyle, fashion, and women’s health outlets, landing  wins in WIRED, NBC Select, and USA Today. To build credibility and thought leadership, we also spotlighted the founder’s Pilates background, leveraging newsjacking to pitch expert tips and commentary to relevant media.