Client’s goal

Shift Mira’s positioning from a fertility tracker to a leading hormonal health company and boost awareness among both consumers and B2B partners.

Our approach

• We started by identifying a major gap in public awareness and backed it with data: a nationwide survey revealed 90% of Americans felt unprepared for hormonal health challenges.
• We launched a viral PR stunt — the "Sex hormones tester" vacancy — which attracted 3,000+ applicants worldwide.
• Then we amplified the campaign by pitching Mira scientific study on how hormones impact female well-being.
• Finally, we launched the first-ever National Sex Hormones Awareness Week followed by an offline event in San-Franciso that attended 130 leaders in hormonal health.